Gold: The History of Gold (Part I)
Category Archive: Social Media
Sep
20
Join us September 21 & 22 at McCormick Place for the Hard Assets Chicago Investment Conference
Hard Assets Chicago Investment Conference
Dec
05
Measuring Social Media ROI
Marketers are hopeful that this will be the year that they finally link social media marketing to ROI. Far too many companies are spending money on social media but don’t have a clue about how well it’s being spent. Meanwhile, less than one in 10 companies were tracking ROI on social media.
Nov
11
Measuring Social Media ROI: 3 Things To Consider
What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer—and yet, we still can’t do it.
Sep
19
Social Media and IR: The New Odd Couple
The investor community, once a vision of charcoal-gray suits and stiffly pressed white shirts, is starting to loosen its collar. Due to the inherent conservatism of investor relations professionals – many of whom come from an investment background themselves – social media has needed more time to take root in their office than in other areas of corporate communications. But the buttoned-up business class has finally begun to realize the many advantages of getting social.