Simply put, social media is integrated into the way we do business, how we connect with our customers and ultimately how companies track engagements and sell products.
Category Archive: Social Media
Jul
12
My take on corporate social media…it’s a must!
So, I’ve noticed that more and more companies both private and public are now allocating budgets, time and personnel to their social media strategy. I get asked all the time: “what do you think? Is it worthwhile?”
Jul
05
STOP MAKING EXCUSES! SOCIAL MEDIA IS INVESTOR RELATIONS
Social media, once feared by public companies, is being embraced across communication departments. From marketing and sales initiatives to corporate recruiting on Facebook to corporate blogs and YouTube channels.
Jun
13
Can Social Media Directly Impact Share Price?
We are only beginning to realize the true impact of a robust social presence in the field of Investor Relations. Even as more and more companies begin taking their Investor Relations practices social, there is a portion of IR executives who view the social media boom like a Snake Oil salesman in an old Western.
May
20
BMO InvestorLine Study: Online Investors Flocking To Social Media Platforms For Advice
Ten per cent access Facebook. A further 8 per cent rely on Tweets (Twitter) for their investing advice